Weekly Industry Brief: 9.30.2019

One last post for September! Here is a recap of industry news from the last week.  As always, sources are in the hyperlinked text after the headline.

Brands + Retailers

  • Forever 21 files for bankruptcy.  Fast Company
  • Barney’s receives interest from potential buyers.  The Wall Street Journal
  • WeWork still needs cash after pulling IPO.  The Wall Street Journal
  • Apple plans to bring feature-length films to theaters.  The Wall Street Journal
  • Lease of faith: Why churches are going into malls.  Retail Dive
  • Healthcare may eventually become a bigger business for Best Buy than selling electronics.  Forbes
  • McKinsey to open a store at Mall of America.  Fortune
  • Rent the Runway pauses taking new customers as inventory and supply chain issues mount.  CNBC
  • Tod’s appoints former Google exec to amp up digital efforts.  The Business of Fashion
  • Old Navy is set to split from Gap.  Fortune
  • Uber is testing letting users record audio if they feel unsafe on their ride.  Fast Company
  • Mattel’s Barbie bets big on gender-neutral dolls.  Fortune
  • Diesel and Coke team up on fashion collection made from recycled packaging.  AdAge
  • Amazon focuses on Alexa privacy as it unveils new gadgets.  AdAge
  • Sneakers are set to outsell fashion footwear in the US for the first time.  Quartz

Marketing + Social Media

  • Instagram launches reminders to support product drops.  Vogue
  • Snapchat extends video ad limit to three minutes.  AdAge
  • How to create an online community that people will pay for.  Harvard Business Review
  • The age of anxiety is making wellness a generational obsession.  Glossy
  • Why brands no longer need CMOs.  Vogue Business
  • Ipsy’s $500M in revenue is driven by influencers.  The Business of Fashion
  • The Food Network’s Peloton-style streaming service will bring Guy Fieri into your kitchen.  The Verge
  • Retailers look to spend more on Amazon advertising.  Modern Retail
  • How Chevy is winning with Gen-Z and millennials.  Forbes
  • Pinterest users are more likely to try new CPG products.  AdWeek
  • Instagram launches a ‘creators’ account to encourage more creation.  TechCrunch
  • Cracking the code on podcast advertising for customer acquisition. TechCrunch
  • Twitch tweaks its visual identity.  AdWeek
  • YouTube TV is now available on Fire TV devices.  TechCrunch

Startup + Emerging Tech + Acquisitions

  • Facebook to buy startup for controlling computers with your mind.  AdAge
  • The new ways retailers are watching you shop.  The Business of Fashion
  • DoorDash suffers data breach affecting 4.9M people.  TechCrunch
  • Hyundai is getting into the flying car business. TechCrunch 
  • Sephora’s Accelerate startups stress sustainability.  Glossy
  • Unilever sees promise in blockchain ad-buying pilot.  Campaign US
  • Google brings wearable tech to Levi’s trucker jacket.  TechCrunch


  • The biggest trend in Chinese social media is fading and another is already taking its place.  CNBC
  • India’s holiday commerce sales to test severity of shopping slump.  The Wall Street Journal
  • Facebook tests hiding like counts, like Instagram, in Australia.  The Next Web
  • PayPal to enter China through GoPay acquisition.  TechCrunch

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