Weekly Industry Brief: 4.22.2019

Happy Monday! Hope many of you are enjoying or got to enjoy some R&R on Spring Break with your fam. In the meantime, here is a recap of industry news from the last two weeks – was too caught up in the busy week to post last week!! Sources are in the hyperlinked text after the headline. Have a great week!

Brands + Retailers

  • Netflix to open a production hub in New York City and invest up to $100M in the city.  TechCrunch
  • Ikea is helping New Yorkers make the most of tiny spaces.  Fortune
  • Everlane is rolling out a new sustainable sneaker brand called Tread.  AdWeek
  • Tindr becomes the top-grossing, non-game app in Q1 2019, ending Netflix’s reign.  TechCrunch
  • Wayfair to launch live streaming service on Way Day.  Retail Dive
  • Martha Stewart brand to be sold.  Forbes
  • To woo shoppers, stores like Nordstrom and Walgreens acceptation competitors’ returns.  The Wall Street Journal
  • Walmart is launching its first subscription box for apparel and it’s for kids.  CNBC
  • Google & Amazon reach an agreement to bring their streaming video apps to each others’ platforms.  TechCrunch
  • Amazon launches free music streaming service.  AdAge
  • Hanky Panky, famous for its ‘one-size fits all’ underwear, relaunches with more inclusive sizing and menswear.  AdWeek
  • Converse’s plot to take back basketball with help from Nike. Fast Company
  • Bed Bath & Beyond to shutter 40 stores this year.  CNN
  • Venmo’s latest effort to turn a profit: credit cards. The Wall Street Journal
  • How Kroger plans to keep up in the digital age.  The Wall Street Journal
  • American Eagle says spinoff for Aerie could happen but not now.  Bloomberg
  • Why subscription boxes are here to stay.  Forbes
  • The ever-changing store: taking an agile, customer-centric approach to format redesign.  McKinsey
  • Macy’s puts Story in 36 of its stores.  CNBC
  • Offering shoppers new experiences isn’t helping as malls see story closures and falling traffic.  NBC

Marketing + Social Media

  • Adidas used Airdrop to surprise Coachella attendees with free sneakers.  PSFK
  • IPO day for Pinterest and Zoom ends with shares sharply higher.  The New York Times 
  • How Sephora is cultivating its own team of influencers.  Glossy
  • Lush leaves social media in UK. BBC
  • Generation Z Americans will be the ultimate cannabis consumers.  AdAge
  • Inside the purpose-driven branding of Sweetgreen.  AdWeek
  • Instagram hides Like count in leaked design prototype.  TechCrunch
  • Kids love these YouTube channels. Who creates them is a mystery.  The Wall Street Journal
  • Netflix creates Wide, a print magazine explaining its content.  The Drum
  • The new era of high fashion and video game collabs: Inside Moschino and The Sims partnership.  Fortune
  • Samsung to delay launch of foldable phone.  AdAge

Startup + Emerging Tech + Acquisitions

  • Apple make take on Tile with item-tracking tags.  Fast Company
  • Venture capital is putting its money into astrology.  The New York Times
  • Uber’s self-driving car unit just raised another $1B.  Fast Company
  • L’Oreal ups AI investment with La Roche-Posay spot-scanning tech.  The Drum
  • The fascinating ways PepsiCo uses AI and machine learning to deliver success.  Forbes
  • JCPenney explains why it dropped Apple Pay.  TechCrunch
  • VCs bet on cannabis vaping, ED meds and mobile fertility clinics.  TechCrunch
  • Serena Williams announces her VC firm via Instagram.  AdAge
  • From lab-grown meat to fermented fungus, here’s what corporate food VS’s are serving up.  TechCrunch

International

  • Amazon gives up on challenging Alibaba and JD.com in China.  Motley Fool
  • Amazon to sharpen focus on India after running into China wall.  LiveMint

And a bonus this week because it’s funny…and I’m sure relevant to many of our jobs! Who’s been asked about their TikTok strategy? via Marketoonist

 

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Weekly Industry Brief: 4.8.2019

Happy Monday! Here is a quick recap of industry news from the last week.  Sources are in the hyperlinked text after the headline.

Brands + Retailers

  • Goodwill wants to take new orders right out of Amazon’s hands.  Bloomberg
  • Viacom’s networks will power T-Mobile’s new mobile TV service in content deal.  AdWeek
  • Teens are spending $2,600 a year on food and clothes. Here’s where they like to shop.  CNBC
  • Where multi brand retailers beat brands.  L2 Inc
  • Lululemon set to debut selfceare product line.  RetailDive
  • Online shopping overtakes a major part of retail for the first time ever.  CNBC
  • Amazon wants you to use Alexa to track healthcare.  The Wall Street Journal
  • Netflix price hike nears by analysts say users are staying put.  AdAge
  • Hermes aims to win over a younger luxury shopper.  The Wall Street Journal
  • You can now rent children’s clothing from Rent the Runway.  Fast Company
  • Amazon adds delivery lockers for Coachella goers. MediaPost
  • Kay, Jared parent to close 150 stores and trim staff in turnaround. USA Today
  • CVS to offer same-day prescription delivery via Target-owned Shipt.  Star Tribune
  • Why Hot Topic is still cool with younger shoppers.  The New York Times
  • Ikea to test furniture rental in 30 countries.  Reuters
  • Target raising minimum wage to $13 an hour.  CNBC
  • Amazon is now focusing on exclusive brands.  Digiday
  • Madewell appoints its first-ever CEO, brand president.  Fortune
  • How Unilever is reinventing what corporate responsibility means in beauty and personal care.  Glossy

Marketing + Social Media

  • Snapchat’s reinventing itself to fight Instagram.  The Next Web
  • At Cosmopolitan Magazine, data is the new sex.  The New York Times
  • Influencers are flocking to a surprising new kind of social media.  Fast Company
  • ShopStyle rolls out new data features so influencers can understand the sales they’re driving.  AdWeek
  • Shiseido is increasing its influencer marketing spend by 50% in 2019.  Glossy
  • Beyonce collaboration is a big win for Adidas.  AdAge
  • Millions of Facebook records found on Amazon cloud servers.  AdAge
  • Pinterest surprises by setting its IPO price range at $15 to $17 per share.  Fast Company
  • Inside the collaboration between Ikea and Sonos.  Fast Company
  • Gen Z buying influenced by peer recommendations.  AdWeek
  • Spotify’s new ad metrics show what listeners do after they click . TechCrunch

Startup + Emerging Tech + Acquisitions

  • Amazon is making its own version of AirPods for Alexa. Fast Company
  • Google and Walmart team up for voice grocery orders.  Business Insider

International

  • Tmall to provide data-drive fashion forecasts.  Glossy
  • Traditional marketing no longer works in China. Here’s what does.  Jing Daily

Weekly Industry Brief: 4.1.2019

Rabbit, rabbit! A new month, a new quarter for some of us and hopefully the start of actual Spring weather soon. Here is a recap of industry news from the last week.  As always, sources are in the hyperlinked text after the headline. Have a great week!

Brands + Retailers

    • Office Depot has to pay the FTC $35M for fake malware scans.  Fast Company
    • Ecommerce and men’s spurred growth for Lululemon.  The Wall Street Journal
    • Amazon looks to payments to connect shopping channels.  Digiday
    • NBCU wades into ecommerce with new golf shop.  The Wall Street Journal
    • Whole Foods opens a bodega-like shop in Chelsea.  Eater
    • Walgreens to clear shelf space for CBD products in 1500 stores.  Fortune
    • JCPenney to close 27 stores.  Today
    • Amazon and Whole Foods slash prices.  CNN
    • Luxury brands turn to airports for store growth.  The Wall Street Journal
    • Ecommerce fuels Williams-Sonoma’s strong Q4. Seeking Alpha
    • Wayfair to open a brick-and-mortar store.  The Boston Globe
    • Tommy Hilfiger closes New York flagship.  WWD
    • WOW airlines ceases operations.  AdAge
    • Drew Barrymore and Walmart unveil home goods line.  WWD
    • H&M turnaround gains traction.  Retail Dive
    • Burger King to launch meat-less Impossible burger. Fortune
    • Restoration Hardware’s radical approach is paying off.  Forbes

Social Media + Marketing

    • TikTok: How we hang out at work together online now.  The New York Times
    • Generation Z: Who they are, in their own words.  The New York Times
    • Sephora picks 24 influencers for its coveted #SephoraSquad program.  Fast Company
    • Instagram tests fast forward feature for videos.  Engadget
      Instagram and the $1.7B influencer economy.  Vogue
    • Facebook launches searchable transparency library of all active ads.  TechCrunch
    • Ralph Lauren looks to establish more diverse image.  Glossy
    • Why beauty brands are investing in Pinterest.  Glossy
    • Unilever launches ‘trusted publisher’ list to vet digital players.  AdAge
    • U.S. Government charges Facebook with discrimination based on ad targeting practices.  AdWeek
    • How brands can build successful relationships with influencers.  Harvard Business Review

Start-ups + Acquisitions + Emerging Tech

    • 7 things to know about Lyft’s IPO.  Fast Company
    • New wellness startup Feals brings the DTC treatment to CBD.  Fashionista
    • 1stDibs nabs $76B Series D funding.  TechCrunch
    • You can soon order Domino’s Pizza via your car’s touchscreen. Engadget
    • LVMH turns to blockchain for authentication.  Glossy
    • Pandora to test interactive voice ads later this year.  TechCrunch
    • Why Apple had to cancel its airpower charging pad.  Fortune

International

    • Alibaba has acquired Teambiton, a China-based Trello and Asana rival in its enterprise push.  TechCrunch
    • Amazon to roll out 100 kiosks in malls across India.  The Economic Times