Weekly Industry Brief: 12.10.2018

Happy Monday! Here is a quick recap of news from around the industry in the last week.  Sources are in the hyperlinked text after the headline. Hope your holidays have been successful so far 🙂

Brands + Retailers

  • Marlboro maker buys $1.8B stake in cannabis company.  Adage
  • Amazon tests its cashier-less technology for bigger stores.  The Wall Street Journal
  • Amazon’s cashier-free Go stores may be coming to airports.  TechCrunch
  • What big consumer brands can do to compete in a digital economy.  Harvard Business Review
  • Walgreens launches next-day drug delivery with FedEx.  Forbes
  • Chanel is showing the first signs of evolving into a more flexible, millennial-oriented company.  Glossy
  • Walmart to acquire home decor site Art.com. CNBC
  • Stella McCartney, Burberry among brands uniting against climate change.  CNN
  • How digitally native brands are changing the American mall.  Glossy
  • Verizon trims 7% of staff in preparation for a 5G future.  TechCrunch

Marketing + Social Media

  • Google’s search data shows YouTube’s influence over this season’s hottest toys.  TechCrunch
  • Why the New York Times is going all in on march.  Fashionista
  • Lyft drops ‘L’ in solidarity with screwed Brooklyn commuters.  AdAge
  • Lululemon expands test loyalty program with annual fee.  CNBC
  • How Adidas is evolving dark social to stay ahead of the game.  Marketing Week
  • TV can now complete the attribution puzzle.  AdAge
  • Will ad dollars continue shifting from Facebook to Instagram in 2019?  AdWeek
  • Pringles returns to the Super Bowl.  AdAge
  • Social media tops newspapers as a top source for adults.  TechCrunch
  • Instagram adds voice messaging feature to Instagram Direct.  Fast Company

Startup + Emerging Tech + Acquisitions

  • Wearables are pivoting from fitness to wellness.  Glossy
  • Target’s Christmas tree sales aided by augmented-reality feature.  Bloomberg
  • Google has acquired one of India’s most popular train-tracking apps.  TechCrunch
  • Amazon Music customers can now talk to Alexa more naturally.  TechCrunch
  • Target replaces startup accelerator program, partners with German retailer.  Biz Journals
  • VR headset market grew 8.3% in Q3.  VentureBeat
  • American Airlines is offering biometric boarding at LAX terminal.  Fast Company

International

  • China’s Alibaba takes on Amazon in European cloud.  The Wall Street Journal
  • Macy’s fully exits China after closing its last online shop.  ZDNet
  • Amazon is planning to open a flagship Go store in London.  Fast Company 
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