Weekly Industry Brief: 12.3.2018

Happy Monday! Here is a quick recap of industry news from the last week.  Sources are in the hyperlinked text after the headline. Have a great week!!

Brands + Retailers

Marketing + Social Media

  • Marketing through smart speakers? Brands don’t need to be asked twice.  The New York Times 
  • Retailers test Facebook-style shopper profiles to battle Amazon.  AdAge
  • Samsung overtakes P&G as world’s largest advertiser.  AdAge
  • Intel guts its high-profile internal agency.  AdAge
  • Amazon emerges as an advertising giant.  The Wall Street Journal
  • Amazon Teen targets kids on Snapchat.  Fast Company
  • For Birchbox and Glamsquad, it’s all about clicks and mortar.  Fortune
  • Apple launches online store with 10% discount for active military and veterans.  TechCrunch
  • DTC brand Parachute plans to have 20 retail stores by 2020.  Digiday
  • How this 7-year-old made $22M playing with toys.  Forbes
  • YouTube rolls out Stories to creators with over 10K subscribers.  TechCrunch
  • Amazon is letting Apple Musica onto its Alexa speakers.  AdAge
  • Facebook adds free TV shows to redefine Watch.  TechCrunch

Startup + Emerging Tech + Acquisitions

  • L’oreal’s Modifiche brings AR to nail care.  Glossy
  • Startup incubator Betaworks signs exclusive partnership with WPP’s Grey.  AdWeek
  • Payless opened a fake luxury store to see how much people would pay for $20 shoes.  AdWeek
  • YouTube lets European creators add a march store to their channels.  Engadget
  • This is the ultimate no-frills shopping site.  Fast Company
  • Bustle buys Mic.  Forbes


  • Amazon under fire in Europe as Germany adds antitrust probe.  AdAge
  • El Corte Ingles ties up with Alibaba.  Alizila
  • Toys ‘R’ Us Asia maps regional growth plan.  The Wall Street Journal

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