Weekly Industry Brief: 11.6.2018

I was busy celebrating my two year anni last night, so Happy Tuesday! Sources are in the hyperlinked text after the headline.

P.S. Did you vote today?

Brands + Retailers:

  • Dollar Shave Club expands into fine fragrances.  AdAge
  • Amazon is now offering free shipping on all holiday orders.  Fast Company
  • Facebook opens small business shops inside Macy’s.  TechCrunch
  • CoverGirl cosmetics are now certified cruelty-free.  Fast Company
  • Seven retailers that made pivotal deals in 2018.  RetailDive
  • Bonobos and Nike get their own branded shops on Jet.com.  TechCrunch
  • Uber will now pay college tuition for its most prized drivers.  Fast Company
  • Amazon reportedly to choose two cities for HQ2.  The New York Times
  • Dollar General unveils urban store formate.  Bloomberg
  • Walmart surpasses Amazon as online shoppers most popular grocer.  Bloomberg
  • Canada Goose buys footwear brand Baffin.  Financial Post
  • Sources say Toys ‘R Us plans pop-ups in Kroger this holiday season.  Bloomberg
  • Amazon debuts private-label cleaning line.  CNN

Social Media + Marketing:

  • Facebook sees Stories as the future; ads will follow.  AdAge
  • Goop brings its holiday list to life with new gifting concept store.  Fast Company
  • Snapchat partners with ComScore to add limited measurement tool for Snapchat Discover.  The Wall Street Journal
  • Designing people’s Instagram stories is now a million dollar business.  Fast Company
  • Amazon and Google pursue shopper marketing budgets.  Digiday
  • P&G’s CMO on how to combat the direct-to-consumer threat.  AdAge
  • Target changes up its holiday ad strategy.  AdAge
  • CVS tests membership program.  CNBC
  • Macy’s to keep growing in-house influencer program.  Digiday

Start-ups + Acquisitions + Emerging Tech:

  • Men’s wellness company, Hims, launches Hers.  Fast Company
  • There’s a new crop of women’s wellness brands bringing women’s healthcare into the digital space.  Fashionista
  • Augmented reality takes root with brands, tech.  AdWeek
  • Walmart’s new store format to test technology opens in Dallas. TechCrunch


  • Commercial excellence in China: lessons from the CPG industry.  McKinsey
  • Singles Day is the world’s biggest shopping day, but don’t expect to find it in the US.  AdWeek
  • Rural Indian market represented $12B ecommerce market.  LiveMint
  • Ikea to open first Mumbai store next year.  AdWeek
  • What Net-a-Porter’s Alibaba deal says about the luxury ecommerce opportunity in China. Business of Fashion
  • Amazon opens first pop-up store in Italy.  Women’s Wear Daily

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