I was busy celebrating my two year anni last night, so Happy Tuesday! Sources are in the hyperlinked text after the headline.

P.S. Did you vote today?

Brands + Retailers:

• Dollar Shave Club expands into fine fragrances.  AdAge
• Amazon is now offering free shipping on all holiday orders.  Fast Company
• Facebook opens small business shops inside Macy’s.  TechCrunch
• CoverGirl cosmetics are now certified cruelty-free.  Fast Company
• Seven retailers that made pivotal deals in 2018.  RetailDive
• Bonobos and Nike get their own branded shops on Jet.com.  TechCrunch
• Uber will now pay college tuition for its most prized drivers.  Fast Company
• Amazon reportedly to choose two cities for HQ2.  The New York Times
• Dollar General unveils urban store formate.  Bloomberg
• Walmart surpasses Amazon as online shoppers most popular grocer.  Bloomberg
• Canada Goose buys footwear brand Baffin.  Financial Post
• Sources say Toys ‘R Us plans pop-ups in Kroger this holiday season.  Bloomberg
• Amazon debuts private-label cleaning line.  CNN

Social Media + Marketing:

• Facebook sees Stories as the future; ads will follow.  AdAge
• Goop brings its holiday list to life with new gifting concept store.  Fast Company
• Snapchat partners with ComScore to add limited measurement tool for Snapchat Discover.  The Wall Street Journal
• Designing people’s Instagram stories is now a million dollar business.  Fast Company
• Amazon and Google pursue shopper marketing budgets.  Digiday
• P&G’s CMO on how to combat the direct-to-consumer threat.  AdAge
• Target changes up its holiday ad strategy.  AdAge
• CVS tests membership program.  CNBC
• Macy’s to keep growing in-house influencer program.  Digiday

Start-ups + Acquisitions + Emerging Tech:

• Men’s wellness company, Hims, launches Hers.  Fast Company
• There’s a new crop of women’s wellness brands bringing women’s healthcare into the digital space.  Fashionista
• Augmented reality takes root with brands, tech.  AdWeek
• Walmart’s new store format to test technology opens in Dallas. TechCrunch

International:

• Commercial excellence in China: lessons from the CPG industry.  McKinsey
• Singles Day is the world’s biggest shopping day, but don’t expect to find it in the US.  AdWeek
• Rural Indian market represented $12B ecommerce market.  LiveMint
• Ikea to open first Mumbai store next year.  AdWeek
• What Net-a-Porter’s Alibaba deal says about the luxury ecommerce opportunity in China. Business of Fashion
• Amazon opens first pop-up store in Italy.  Women’s Wear Daily