Weekly Industry Brief: 07.16.2018

Happy Monday!  Here is a quick list of industry news from the last week. Sources are in the hyperlinked text after the headline.

Brands and Retailers

  • Amazon suffers glitches at the start of Prime Day, its biggest shopping day of the year.  CNBC
  • Amazon’s share of the US commerce market is now 49% or 5% of all retail spend.  TechCrunch
  • Nordstrom Local expands its innovative, inventory-free retail hubs.  Fast Company
  • Fabletics plans to open 75 new stores in global push.  CNBC
  • Home Depot getting into the home decor space.  Forbes
  • US mobile data use, cell sites set new records in 2017.  Wireless Week
  • Study finds that Amazon Prime Day suppresses foot traffic at other retailers.  Fortune
  • Nike’s digital reboot is working.  CNN Money
  • New Nike concept store goes live in LA.  Retail Dive
  • How Kylie Jenner built a $900M fortune in less than 3 years.  Forbes
  • Why brands like Madewell and Reformation are driving growth for Nordstrom.  Fashionista
  • How Huda Kattan built a multi-million dollar beauty brand from a blog.  Fast Company
  • This retailer is betting big on made-to-order brands and is opening 15 stores dedicated to it.  AdWeek
  • Strong retail sales in June boosted growth.  The Wall Street Journal
  • CPG giants seek out tie-ups and push M&A to 15-year high.  Forbes
  • Apple launches clean energy fund in China.  NBC
  • Netflix stock plummets after missed subscriber targets by 1M.  Fast Company

Marketing and Social Media

  • Target has a secret app for superfine and it looks like Instagram.  Fast Company
  • Google works with Shopify to spur commerce, retail ad spending.  Bloomberg
  • Aerie’s latest campaign features women in wheelchairs, with illnesses and more.  Fashionista
  • Pinterest’s rudimentary consultancy gives retailers advice on in-store marketing.  The Drum
  • On Instagram TV, brands go longer, weirder.  AdAge
  • Facebook testing AR ads in the news feed and new tool to help brands create video ads.  MarketingLand
  • Google expanding store visitation and local conversion reporting.  Search Engine Land
  • How H&M’s millennial brand Nyden is crowdsourcing design on Instagram.  Glossy

Startup + Emerging Tech + Acquisitions

  • Alibaba, Amazon and Nike all point to the next innovation in retail: personalized physical spaces.  Forbes
  • AdQuick raises over $2M to make billboard advertising more programmatic.  TechCrunch
  • Lady Gaga is quietly working on a new beauty startup.  Recode
  • Retailers use AI for more personalized approach.  AdAge
  • Facebook taught bots how to navigate New York City using natural language.  Fast Company
  • Adobe is bringing real Photoshop to the iPad, possibly in 2019.  Fast Company


  • Burberry to cut prices in China.  Jing Daily
  • Louis Vuitton expands ecommerce to cover all of China.  Jing Daily
  • Instagram is changing the way fashion sells in India.  Quartz
  • WeWork’s biggest rival in China is on an acquisition spree.  TechCrunch

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