Weekly Industry Brief: 7.20.2015


  • Google unveils “buy” button and host of new shopping features. Link
  • Amazon Prime Day promotion boosts sales as consumers squawk. Link
  • eBay sells enterprise unit for $925M ahead of PayPal split. Link
  • At Zappos, pushing shoes and a vision. Link
  • Apple is working on a new ecommerce system based on your credit card balance. Link
  • Hulu considers offering a priceier, ad-free tier. Link
  • Kate Spade adds slew of new lines for fitness, home and kids. Link
  • C.Wonder’s brand assets get acquired by Isaac Mizrahi’s parent company. Link
  • Amazon had mixed success with Prime Day – strong sales, but consumer backlash could linger. Link
  • Americans are spending less on clothing. Link
  • Retail sales in US unexpectedly fall on broad-based drop. Link
  • What will cheaper J.Crew line mean for the brand’s image? Link
  • Expedia’s Playlister will help you discover new music at the festival you’re headed to. Link


  • Eva Chen now Instagram’s Head of Fashion Partnerships. Link
  • Facebook takes big step forward on commerce, building shops into pages. Link
  • Three things marketers should note from Google’s second quarter earnings call. Link
  • Snapchat redesign puts spotlight on ‘Discover’ news portal. Link
  • Williams-Sonoma experiments with shoppable YouTube videos. Link
  • YouTube is now bigger than individual cable networks. Link
  • American Eagle launches BTS try-on sweeps with a $10K cash grand prize. Link
  • Tom’s of Maine turns to ‘micro-influencers’ to tackle Instagram. Link


  • Beme is a social app that aims to replace illusions with reality. Link
  • Music video app Flipagram secures $70M. Link
  • Made.com raises $60M to accelerate European expansion. Link


  • Uniqlo shutters JD.com flagship. Link
  • Alibaba strikes partnership with consumer goods giant Unilever. Link
  • Mexico, where shoppers still flock to Blockbuster and Woolworth. Link
  • Burberry’s plan to turn it around in Hong Kong: go local. Link
  • Mobile dominates future of China’s beauty ecommerce market. Link
  • Walmart Canada launches online grocery pickup service. Link

Mobile/Emerging Tech:

  • Birchbox’s monthly deliveries will give virtual reality a fascinating test run. Link
  • UK startups embrace Apple Pay as mobile payments grow. Link
  • Facebook’s Oculus to pay about $60M for gesture-control firm Pebbles. Link
  • Google’s ‘Mobilegeddon’ was a big deal after all. Link
  • Yahoo quietly launches a new “video texting” mobile messaging app on iTunes. Link
  • Nordstrom makes it easy to shop via text. Link
  • App engagement surpasses desktop in US. Link
  • LVMH to introduce Apple Watch rival. Link

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