Weekly Industry Brief 11.19.2019

Happy Thanksgiving week slash one-week-til-Cyber-Monday! This year marks my first year in many years that I won’t be on the phone every other hour for war room check-ins over the holiday weekend.  Wishing everyone positive comps and no website crashes!

In the meantime, do a quick skim of the industry news from the last week here. Sources are in the hyperlinked text after the headline.

Brands + Retailers

  • Walmart passes Apple to become No. 3 online retailer in U.S. TechCrunch 
  • Levi’s plans IPO that values the company at up to $5B.  CNBC
  • Ticketmaster and Fanatics link up to sell march and tickets on each others’ platforms.  TechCrunch
  • J.Crew CEO steps down.  Fast Company
  • Get ready for the first-ever trillion-dollar shopping season.  Fast Company
  • Netflix is testing a mobile-only subscription to make its service more affordable.  TechCrunch
  • Rent more than the runway: why soon you won’t own any clothes at all.  Fast Company 
  • Why JP Morgan’s top internet analyst expects breakout growth for Facebook and Amazon shares in 2019.  CNBC
  • In the era of online shopping, the retail store is immersive theater.  Quartz
  • How Amazon now shapes what our stuff looks like.  Gizmodo
  • Nike’s huge new flagship looks like the future of retail.  Fast Company
  • FAO Schwarz puts a new spin on its dance-on piano as part of comeback.  CNBC
  • Starbucks to lay off 5% of corporate workforce. The Wall Street Journal

Marketing + Social Media

  • GirlBoss is launching a Linkedin-like platform that’s exclusively for women.  AdWeek
  • YouTube is now showing ad-supported Hollywood movies.  AdAge
  • ThirdLove CEO had perfect response to Victoria’s Secret shade.  Fast Company
  • Advertisers are giving people with 1,000 Instagram followers endorsement deals.  Fortune
  • Buzzfeed will tell you want millennials want, for a fee.  Bloomberg
  • Making YouTube videos stoppable just got a lot easier for influencers.  AdWeek
  • Facebook is shutting down its connected-TV ad network.  Digiday
  • Snapchat’s new commerce channel lets consumers shop without leaving the app.  AdWeek
  • Spotify, Pandora turn to podcasts for listeners, profits.  The Wall Street Journal
  • Saks launches holiday gift guide chatbot on Messenger.  AdWeek
  • Snapchat launches Bitmoji march and comic strips starring your avatar.  TechCrunch

Startup + Emerging Tech + Acquisitions

  • iHeartMedia is acquiring ad ad-tech startup to expand programmatic audio advertising.  AdWeek
  • Ford and Walmart join forces for driverless delivery pilot in Miami.  AdAge
  • Walmart is using virtual reality simulation to train employees for Black Friday.  Vox
  • Facial recognition’s growing adoption spurs privacy concerns.  The Wall Street Journal
  • Fashion’s infatuation with AR continues.  Glossy

International

  • Disney receives Chinese approval for purchase of Fox assets.  AdAge
  • The great promise of China.  The New York Times
  • How Allbirds plots international growth.  Digiday
  • How Michael Kors is driving Chinese tourists to US stores.  Glossy
  • Another foreign furniture giant is following IKEA to India.  Quartz
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