Weekly Industry Brief: 8.20.2018

Happy Monday! Here is a quick rundown of industry news from the last week.  As always, sources are in the hyperlinked text after the headline.

Brands and Retailers

  • Farfetch files for IPO on NYSE.  CNBC
  • Everlane is launching clean silk in move toward greater sustainability.  Fashionista
  • Beyond procurement: transforming indirect spending in retail.  McKinsey
  • Walmart’s ecommerce tactics against Amazon look to be paying off.  Forbes
  • US retail sales rose in July.  The Wall Street Journal
  • Sears CEO offers to buy Kenmore brand for $400M.  USA Today
  • Google is poised to open its first permanent retail store.  AdAge
  • McDonald’s reveals new tech-focused flagship store in Chicago.  MarketingDive
  • J.C. Penney outlines plan to boost sales amid poor results.  CNN Money
  • Big tech companies are finding new ways to warn of overuse.  The Wall Street Journal

Marketing and Social Media

  • Google created a fake pizza brand to test out creative strategies for YouTube ads.  TechCrunch
  • You now have a chance to help run an Old Spice marketing meeting.  AdWeek
  • HSN and QVC get an image makeover to appeal to younger audience.  Reuters
  • Is the Museum of Ice Cream the future of retail?  Bloomberg
  • The New York Post partnered with Supreme for special edition.  AdWeek 
  • Ad-supported Netflix could be around the corner.  AdAge
  • Amazon reportedly wants to buy a movie theater chain.  Engadget
  • Google outgrows its youthful ideals.  The Wall Street Journal
  • How Buzzfeed’s experiment in Tasty turned into a stand-alone star.  AdWeek

Startup + Emerging Tech + Acquisitions

  • Thread raises $20M for its luxury goods boutique that exists only in messaging apps.  TechCrunch
  • Best Buy to acquire Jitterbug parent Great Call for $800M.  The Wall Street Journal
  • Amazon is working on a recorder for live TV.  Fast Company
  • Smart speaker sales on pace to increase 50% by 2019.  TechCrunch
  • Amazon researchers develop complex voice recognition models that work offline.  VentureBeat
  • Facebook buys Vidpresso’s team and tech to make video interactive.  TechCrunch
  • PepsiCo buys SodaStream for $3.2B.  AdAge
  • Walmart eyes virtual reality shopping system. AdAge
  • FitBit wants to get in your bed.  Fast Company
  • Facebook wants to use AI to speed up MRI scans.  MIT Technology Review



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