Weekly Industry Brief: 11.30.2015

Happy Cyber Monday!  Below are some industry highlights from the last week.  Sources can be found in the hyperlinked text after the headline.

Note: I’ll be taking a short break with the weekly updates as I ramp up at my new job. More to come soon. Cheers!

Holiday:

  • When and where do Black Friday’s biggest crowds actually hit? Link
  • Black Friday shopping with thinner crowds as Americans spend more online. Link
  • Black Friday News: fewer people in stores, Everlane gives profits to factory workers. Link
  • US holiday sales on track amidst online boost. Link
  • US store sales down slightly for Thanksgiving and Black Friday. Link
  • Online sales surge ahead of brick-and-mortar retailers’ big day. Link
  • Holiday shopping unlikely to cheer many investors. Link
  • Thanksgiving/Black Friday online sales hit $4.5B, 34% of purchases made on mobile. Link
  • Google shares Black Friday location data for marketers. Link

Brand/Retailer:

  • Neiman Marcus web site suffers outages for second straight day. Link
  • Burberry, Google launch interactive video experience at London flagship. Link
  • Wal-Mart revamps ecommerce technology as Amazon applies pressure. Link
  • Amazon touts new drone prototype, plans multiple designs. Link
  • Kate Spade’s CMO talks phone-charging purses, Pixar and dressing room selfies. Link

Marketing/Social:

  • How Nordstrom and Sephora are nailing social media going into Black Friday. Link
  • J.Crew and American Girl embrace social commerce ads for the holidays. Link
  • Target’s big digital holiday campaign combines Snapchat, Facebook, and Instagram. Link
  • Snapchat debuts Story Explorer, a more detailed approach to live events coverage. Link
  • Shopping app Spring proves to be an inexpensive asset for young brands. Link
  • Vine arrives on the Apple Watch. Link
  • These ecommerce companies are seeing lots of referral traffic from Pinterest. Link

Startups:

  • Jet.com snags a fresh $350M in funding. Link
  • Deliveroo, an on-demand food delivery services, rasies $100M. Link
  • Rocket Internet’s latest company is ZenRooms, a budget hotel platform for Southeast Asia. Link

International:

  • Facebook prepares for instant articles push in Asia. Link
  • Facebook expands free internet service in India. Link
  • Apple plans to launch Apple Pay in China by February. Link
  • China’s mobile payments war is going global. Link

Mobile/Emerging Tech:

  • Swatch to start selling mobile payment watch in US in 2016. Link
  • Smartphones overtake desktops for holiday shopping. Link
  • Swatch teams up with Visa for a watch that can make payments. Link
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