WEEKLY INDUSTRY BRIEF: 1.12.2015

Hi there!

Below is a recap of news in fashion, retail, and technology over the last week. All sources can be found in the hyper-linked text after each headline:

Retailer + Brand News:

  • Free delivery creates holiday boon for U.S. consumers at high cost. Link
  • Coach to acquire Stuart Weitzman in $574M deal. Link
  • U.S. Postal Services says package deliveries rose 18% in December. Link
  • C.Wonder shutters operations. Link
  • First look at the new furniture Ikea is bringing to the U.S. Link
  • J.C. Penney closing 39 stores in April. Link
  • Target’s next partnership: Lilly Pulitzer. Link
  • Forever 21 embarking on biggest expansion to date; will open 50 new stores in next three years. Link
  • Google wants to sell you auto insurance. Link
  • Holiday web sales grow almost 14%. Link
  • Payments business will bypass banks. Link
  • Fab.com founder to start Bezar.com, an online pop-up marketplace for modern design. Link
  • Modcloth co-founder exists; Urban Outfitters’ Matt Kaness joins as CEO. Link
  • H&M links with Coachella for festival fare. Link
  • Macy’s revamps to reflect shifting shopper. Link
  • Zara to open more than a dozen new stores in U.S. this year. Link
  • J.C. Penny and Macy’s to shut stores and lay off employees. Link
  • Apple touts U.S. job creation, says app stores sales rose 50%. Link
  • Macy’s mulls taking on T.J. Maxx, Nordstrom Rack in “off-price” wars. Link
  • Kate Spade, Michael Kors shares decline as discount concerns spread. Link
  • Wet Seal closing two-thirds of its stores. Link

Social Media + Marketing:

  • Twitter planning to sell ads on apps and other sites. Link 
  • Zuckerberg’s endorsement sends book flying up the charts. Link
  • Rival social networks gain users but Facebook captures more attention. Link 
  • Americans use more online social networks. Link
  • After conquering Asia, the Selfie Stick does Las Vegas. Link
  • Office Depot and Office Max unveil first combined brand push. Link
  • McDonald’s launches next step in brand refresh with ‘Signs’ campaign with a Tumblr component. Link
  • CES gadgets and gizmos offer marketers a new bag of tricks. Link
  • Nike and AKQA turn people’s running data into 100,000 unique videos. Link 

Start-ups:

  • Jet is the new trendy ecommerce site. Link
  • Cuff raises $5M and partners with Richline to bring smart jewelry to the mainstream. Link
  • This company lets you try on fitness trackers, Warby Parker style. Link

International:

[APAC]

  • Abercrombie & Fitch launches 10 new ecommerce sites in Asia. Link
  • Uber tests cargo delivery service in Hong Kong. Link
  • Uniqlo global sales soar. Link

[EU]

  • Click and Collect overtakes home delivery at John Lewis. Link
  • Five ways technology could shape UK retail in 2015. Link
  • U.K. Black Friday online sales surge 135%. Link

Mobile, Tablet, + Wearables:

  • Taco Bell to give away 1M Doritos Tacos with mobile orders in January. Link
  • Macy’s is 2014 Mobile Retailer of the year. Link
  • Yahoo Mail iOS app now lets you track packages, customize Today view. Link
  • Context-focused WiFi Alliance competitor to iBeacons due to arrive in devices this year. Link
  • App usage grew 76% in 2014, with shopping apps leading the way. Link
  • Target reaps rewards of mobile push as holiday traffic hits 60%. Link
  • Wearables may be headed mainstream but many still aren’t ready for primetime. Link
  • Apple’s cut from app sales reached $4.5B in 2014. Link
  • Spotify makes shift to mobile with 52% of listening now on phones and tablets. Link
  • Target hits mobile milestone. Link
  • Google’s real-time voice translation service for mobile devices is on the way. Link

Other:

  • Blackstone’s Byron Wien offers predictions for 2015. Link
  • Kevin McKenzie on reinventing the shopping mall.Link
  • Google-backed fund donates to Charlie Hebdo’s biggest issue ever. Link
  • Amazon and Netflix win big at the Golden Globes.Link
  • The five most disruptive innovations at CES 2015. Link

Weekly Industry Brief: 12.22.2014

Hi there! Below is a recap of news in fashion, retail, and technology over the last week. All sources can be found in the hyper-linked text after each headline:

Holiday:

  • Banana Republic offering same-day delivery for holiday. Link
  • Beacons pop up in stores ahead of holidays. Link
  • Why post-Christmas shopping may be up this year. Link
  • Holiday shipments seen at risk in U.S. port labor strife. Link
  • Christmas shopping becomes a big deal in Asia, Middle East. Link
  • Merchants work to draw in last-minute shoppers. Link
  • Online holiday shopping up 15% from last year. Link

Retailer + Brand News:

  • Google plans to enhance its shopping site with features that challenge Amazon. Link
  • Apple stops online sales in Russia over Ruble fluctuations. Link
  • Puma owner Kering said to have explored sports firm sale. Link
  • Apple stores are recruiting fashion/luxury experts ahead of Apple Watch debut. Link
  • Zara launches home store format. Link
  • Etsy links online marketplace to social commerce. Link
  • Staples says 1.16M credit cards compromised by hackers. Link
  • Net-a-porter buys My Wardrobe domain. Link
  • Rent-the-Runway raises $60M to open more stores. Link
  • Amazon launches ‘superfast’ deliver in NYC, with one and two-hour delivery options. Link
  • ASOS raises its free shipping minimum again. Link
  • Estee Lauder purchases Glamglow. Link
  • Amazon and the art of distribution. Link
  • Rihanna is the new creative director of Puma. Link
  • Fedex to buy product-return firm Genco in ecommerce push. Link

Social Media + Marketing:

  • Brandy Melville, Instagram’s first retail success. Link
  • Bethany Mota is 2014’s most Googled fashion designer, ahead of Kate Spade and Valentino. Link
  • Here are the brands whose follower counts were hit hardest in Instagram’s spam purge. Link
  • Google’s making it easier to figure out if online ads actually drive in-store traffic. Link
  • Instagram is now worth $35B. Link
  • Facebook caves to Russian censorship, blocks page supporting Putin critic. Link
  • The lesson of the Sony hack: we should all jump to the ‘erasable internet.’ Link
  • Paypal Global Strategy Chief jumps to Facebook. Link
  • Video ads are performing well on Facebook, but YouTube still accounts for more views. Link
  • Why does lifestyle branding sell more than luxury. Link
  • Top brand tweets of 2014. Link
  • Snapchat reportedly buys Google Glass-like startup, Vergence Labs. Link

Start-ups:

  • Food startup Hampton Creek raises $90M. Link
  • Clever raises $30M for ‘single login’ education-tech app. Link

International:

[APAC]

  • Inside Taiwanese retailers’ amped-up race to delivery your packages. Link
  • Who needs Amazon or Wal-Mart? China cuts out the middleman, buy direct from factory. Link
  • Advertising on smartphones embraced in China. Link
  • Alibaba was the most-searched IPO of 2014. Link
  • Burberry beauty box heads to Asia. Link
  • Wal-Mart bullish over Sam’s Club in China. Link

[CA]

  • Ikea to open string of smaller stores across Canada, primarily for ecommerce pick-ups. Link

[EU]

  • Europe’s internet use surges. Link

Mobile, Tablet, + Wearables:

  • Airbnb updates its mobile site with responsive design and larger images in search results. Link
  • Apple Pay claimed 1% of November’s digital payment dollars. Link
  • Messaging app Line’s first acquisition: music streaming service MixRadio. Link
  • Why retailers must succeed in introducing mobile payment systems. Link
  • Dozens more companies sign up for Apple Pay. Link
  • Samsung boots up its smart home division. Link
  • Facebook launches major speed improvements in Messenger app. Link
  • Blackberry turns back clock with classic QWERTY keyboard. Link
  • Samsung hopes to secure top spot on Internet of Things revolution. Link
  • T-Mobile allows subscribers to hold on to unused mobile data. Link
  • Samsung may be planning Apple Pay-like service. Link
  • How mobile is shifting shopping patterns. Link

Other:

  • Millennials choose to buy differently. Link
  • The most important web design trends for 2015. Link

Making Instagram Shoppable

On every retailer’s to-do list this year is to monetizeInstagram.  The concept is a no-brainer as the visual social network gains more interaction than Twitter and Facebook.  Executing a sale from the platform, however, isn’t as easy as a quick like, specifically because there is no outbound linking from a photo.  Retailers have been struggling to figure out ways to monetize this content.  We’ve see tactics like using the product SKU as the location of the photo, using the entire product name for easier online search later, shortened URLs used in copy for easy memory, and the ever-present shop-able Instagram galleries on websites.

None of these are perfect, of course, as Instagram is after all a social platform not an ecommerce platform. But some retailers have put new solutions in place just in time for this holiday season, partnering with start-ups in an attempt to figure it out. With the insights they’ll gain this season, if not the sales, these retailers will have a solid start on their social commerce strategy.  Here are some examples:

Nordstrom:

Nordstrom Like2Buy Instagram Shopping

Innovator Nordstrom partnered with  Curalate to launch their Like2Buy service. The service is basically a shoppable web gallery (outside of Instagram) that the users have to click through from the Nordstrom profile page. The stronger selling point is the curated gallery aspect, in which you can shop only the selection of  photos you’ve liked previously.  Target and Charlotte Russe have also signed on as early launch partners.

Fox & Fawn:

Beverly Hames, an owner of Fox & Fawn, a vintage boutique in Brooklyn, says that sales arising from pictures she posts free on the store’s Instagram feed, now account for 20 to 40 percent of daily revenue.

Even boutiques and small businesses are leveraging shop-able Instagram solutions.  Vintage Brooklyn outpost Fox & Fawn utilizes vendor Soldsie to let users leave comments with a hashtag to reserve goods from a photo. Users then have to call to pay but with a more established retailer’s ecommerce site, the users could checkout online.

RewardStyle:

 

The uber popular affiliate blogger network launched LikeToKnowIt, a service that utilizes email bounce backs as the mode of shopping from a blogger’s outfit post on Instagram. Vogue was the first magazine to make its feed shoppable using this service.  They also just announced a partnership with BCBG for fashion week that will enable a shoppable runway.

 

Check out highlights from around the web:

Nordstrom Wants You to Shop on Instagram (Business Week)

Buy What You Like: You Can Now Shop Straight from Instagram (Forbes)

You Can Now Shop the Runway Just Minutes After a Show With These Chic New Apps (Glamour)

On Instagram, a Bazaar Where You Least Expect It (New York Times)

3 Startups Making Instagram Shoppable (Fashionista)